Video Podcast

Starting a Video Podcast? Here’s Everything You Need to Know


Abhinav Girdhar
By Abhinav Girdhar | Last Updated on September 16th, 2025 8:38 am

In recent years, podcasts have become one of the most popular ways to share information, stories, and opinions. People love listening to podcasts while driving, working out, or doing household chores. But now, a new trend is growing fast. It is called video podcasting. Instead of just listening, people also want to watch the person talking. This makes the experience more engaging and personal.

A video podcast is just like a regular podcast, but it includes video along with the audio. It gives the audience a chance to connect more deeply by seeing facial expressions, hand movements, or interviews happening in real time. Many popular creators, businesses, and educators are turning their audio shows into video podcasts to reach more people and grow faster.

This guide is made for anyone who wants to start their own video podcast. Whether you are a complete beginner, a content creator looking to try something new, or an entrepreneur who wants to grow your brand, this guide will help you take the first step with confidence.

By the end of this article, you will understand what a video podcast is, the benefits of starting one, the types of podcasts you can create, what equipment and tools you need, and how modern AI Video Generator tools can help make your podcast even better. You do not need to be an expert. All you need is the right guidance, and this blog is here to provide that.

What is a Video Podcast?

A video podcast is a podcast that includes both audio and video. Instead of just hearing the person speak, viewers can also see them on screen. This video can be a simple recording of the host talking, an interview between two people, or even a screen recording with added visuals.

In a regular audio podcast, the audience only listens to the voice. This is good for multitasking, but it can feel less personal. With a video podcast, viewers get to see expressions, body language, and even visuals like slides or product demos. This helps build a stronger connection with the audience.

The main differences between audio and video podcasts are:

  • Audio podcasts focus only on sound. They are good for people who like to listen while doing other things.
  • Video podcasts include visuals. They are better for people who enjoy watching along and want a more interactive experience.

Video podcasts are becoming more popular because people are spending more time on platforms like YouTube, TikTok, and Instagram. These platforms are built for video content, and short clips from video podcasts often get shared and go viral. This helps new podcasters reach a bigger audience.

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Benefits of Starting a Video Podcast

Starting a video podcast can offer many advantages, especially if you want to grow your audience and make your content more engaging. Let us take a look at the most important benefits in a simple way.

Builds trust and connection through visual presence

When people can see your face, they feel more connected to you. It is easier to build trust when your audience can watch your expressions and body language. This makes your message more personal and believable. A video podcast allows your viewers to feel like they are having a face-to-face conversation with you, even if they are watching from far away.

Increases discoverability

Video content is easier to find online compared to audio-only content. Platforms like YouTube and Facebook often promote video more than text or audio. If your podcast is in video format, there is a better chance it will show up in search results or be recommended to viewers. This means more people can discover your podcast, even if they have never heard of you before.

More content repurposing options

With video, you can create different types of content from a single podcast episode. For example:

  • You can cut the video into short clips and share them on Instagram or TikTok.
  • You can take screenshots from your video and use them for blog posts or social media.
  • You can turn your podcast into a written article or newsletter.

This helps you reach more people in different ways without creating new content from scratch each time.

Monetization opportunities

Video platforms often give more chances to earn money. On YouTube, you can earn from ads once your channel grows. Brands also like video sponsorships because they can show their product on screen. Besides that, you can promote your own services, sell products, or even offer paid memberships. All of this becomes easier with video, as it gives your audience more ways to support you.

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Types of Podcasts You Can Start

Choosing the right type of podcast is an important first step. The format you choose should match your style, your comfort level, and the kind of content you want to create. Below are some of the most common types of podcasts. Each one has its own purpose and style, and you can pick one or even mix formats based on what works best for you.

Solo Podcasts

In a solo podcast, there is only one speaker. This is usually the host talking directly to the audience. It is a good choice for people who enjoy sharing their personal thoughts, experiences, or expertise. You can tell stories, give opinions, or teach something valuable. Since you do not need guests or a team, it is easier to manage and record.

Solo podcasts work well for:

  • Experts who want to share their knowledge
  • Storytellers or writers who enjoy creative narration
  • Individuals who prefer working alone

Interview Podcasts

Interview podcasts involve inviting different guests on your show. These guests could be industry leaders, creators, professionals, or anyone with an interesting story. The host usually asks questions and guides the conversation.

This format is a good way to build connections and learn from others. It also helps bring in new audiences, especially if your guest has a following.

Interview podcasts are ideal if:

  • You enjoy meeting new people
  • You want fresh content for every episode
  • You want to bring expert insights to your audience

Panel Discussions

Panel podcasts include more than one speaker. Usually, there is a host and two or more guests who talk about a topic together. The conversations are more like group discussions. Everyone shares different opinions, ideas, or experiences.

This format is lively and engaging, but it does require more coordination. Everyone needs to speak clearly and not talk over each other.

Panel discussions are useful when:

  • You want to cover a topic from different viewpoints
  • You enjoy group conversation
  • You have a team or community to work with

Educational or Tutorial Podcasts

These podcasts focus on teaching something step by step. They are often used for skills, tips, or lessons. You could teach marketing, coding, cooking, language learning, or anything you know well.

The content must be clear and easy to follow. Some people also use visuals or notes to help the audience understand better, especially if the podcast has a video format.

Educational podcasts work best for:

  • Instructors, trainers, or coaches
  • People who want to provide value by solving problems
  • Topics that can be broken down into lessons

Narrative or Documentary-Style Podcasts

This type of podcast tells a story. It could be real or fictional. Some creators tell true crime stories, personal journeys, or historical events. Others write fiction and create characters and plotlines.

Narrative podcasts often require good storytelling, scriptwriting, and editing skills. You may also need sound effects or music to build the mood.

Choose this format if:

  • You love writing and storytelling
  • You want to entertain or inform through stories
  • You enjoy working on detailed, creative projects

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What You Need to Get Started

Starting a video podcast does not mean you need to invest in expensive tools right away. Many successful podcasters begin with simple equipment and free software. What matters most is creating good content and being consistent with it. Below is a basic list of what you will need to get started.

Basic Equipment

You do not need a professional studio to record your video podcast. With a few key items, you can get started from your home or office. Here are the essentials:

  • A camera: You can use a webcam, your smartphone camera, or a basic DSLR. The goal is to get clear video, so choose something that records in at least HD quality.
  • A microphone: Good sound is more important than perfect video. A simple USB microphone can improve your audio quality a lot. Avoid using your built-in laptop mic if possible.
  • Lighting: Natural light from a window can work fine, but you can also use a ring light or any soft light source to make your face look clear and bright on camera.
  • A tripod or stand: This helps keep your camera or phone steady. It also lets you film at the right angle without having to hold the device.
  • A clean backdrop: You do not need a fancy background. Just make sure the area behind you is tidy and not distracting. A blank wall or a simple setup works well.

Software and Platforms

Once you have your basic setup ready, the next step is to choose the software you will use to record, edit, and publish your podcast. Here are some popular options:

Recording Tools

These are used to record your video and audio during the podcast:

  • Zoom: Easy to use, especially for interviews or remote guests.
  • Riverside: A platform made for podcasters, offering high-quality recordings even with internet issues.
  • OBS: A free and powerful tool that lets you record your screen and camera together. Good for tutorials or solo episodes.

Editing Software

After recording, you might need to cut out mistakes or add your intro and outro. These tools can help:

  • Pixazo AI Video Editor: A professional AI video editing tool used by many creators to edit videos effortlessly.
  • Final Cut: A good option for Mac users who want more control over their edits.
  • Descript: A beginner-friendly tool that lets you edit video and audio by editing text.
  • AI Podcast Cover Maker: A good cover maker tool can help you with instant cover creation for you latest podcast audio or video to ensure your cover compels users to click.

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Hosting Platforms

Once your podcast is ready, you need a place to share it with the world. These platforms let you upload and publish your episodes:

  • YouTube: The most popular platform for video podcasts. Helps you reach a wide audience and grow your channel.
  • Spotify: Supports video podcasts and is a great option if you want to reach both video and audio listeners.
  • Podcast hosts: Services like Anchor or Buzzsprout can help you distribute your show across multiple platforms easily.

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How AI Video Generator Tools Can Help

If you are new to podcasting or working alone, handling both audio and video can feel like a lot. This is where AI video generator tools can be a big help. These tools can do many tasks for you and make your podcast look more professional, even if you have no video editing experience.

Here are some of the ways AI video generator tools can support your video podcast journey:

  • Turn your audio-only episodes into full videos. These tools can add images, text, animations, or even virtual avatars that speak in sync with your voice. Also, you can take advantage of the AI Image Generator to create images related to your podcast.
  • Create short video clips from your longer podcast episodes. These clips are great for platforms like Instagram, TikTok, or YouTube Shorts. They help you reach more people and promote your podcast. You can use our Instagram Reels Generator, YouTube Shorts Generator, and TikTok Video Generator tools.
  • Add subtitles to your videos automatically using the AI Subtitle Generator. This helps people understand your content better, especially if they are watching without sound. It also makes your content more accessible to a wider audience.
  • Save you time by handling editing and formatting tasks. You do not have to learn complex software or spend hours editing. The AI design tools can cut silences, remove filler words, and add transitions.
  • Help you repurpose your content. One podcast episode can be turned into several pieces of content, like blog posts, quote images, or video highlights.

A good example of such a tool is Pixazo AI Video Generator. It allows you to turn your podcast audio into engaging videos with ease. You can use built-in templates, add subtitles, and choose from a variety of visual elements. This is very useful for creators who want to focus more on content and less on editing.

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Conclusion

Starting a video podcast might seem like a big task at first, but the best way to learn is to begin. You do not need fancy gear or expert editing skills to get started. What matters most is your message and your willingness to share it.

There are many tools and tips that can help you along the way, but none of them matter if you never take the first step. Start with what you have, keep things simple, and focus on improving with each episode.

If you found this guide helpful, feel free to share it with others who might be thinking about starting their own podcast. If you have any questions or thoughts, leave a comment. I would be happy to hear from you and help you out.

If you want to make your blogs work harder for you, repurpose blog content into video and reach your audience where they spend most of their time—on video platforms.

Abhinav Girdhar

Founder and CEO of Appy Pie